{"id":1058,"date":"2025-03-12T09:45:00","date_gmt":"2025-03-12T13:45:00","guid":{"rendered":"https:\/\/news.nymobile.com\/?p=1058"},"modified":"2025-03-12T09:45:00","modified_gmt":"2025-03-12T13:45:00","slug":"new-york-mobile-launches-as-mvno-on-t-mobiles-network","status":"publish","type":"post","link":"https:\/\/nymobile.com\/insights\/new-york-mobile-launches-as-mvno-on-t-mobiles-network\/","title":{"rendered":"Launched as MVNO on T-Mobile\u2019s Network – New York Mobile"},"content":{"rendered":"\n
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New York Mobile (NYM) has officially launched as a modern MVNO (Mobile Virtual Network Operator)<\/strong>, powered by T-Mobile\u2019s 5G network<\/strong>. This move marks a bold entry into the wireless space, blending national coverage with hyper-personalized features \u2014 including custom phone numbers<\/strong>, flexible plans, and instant eSIM activation.<\/p>\n\n\n\n

In today\u2019s wireless market<\/strong>, MVNOs like NYM are rewriting the rules by offering services that focus on identity, simplicity, and affordability. As a result<\/strong>, customers now have the freedom to choose a number that reflects who they are \u2014 all while enjoying the speed and reliability of T-Mobile\u2019s nationwide 5G network.<\/p>\n\n\n\n

Below<\/strong>, you’ll find a full article originally published on BestMVNO<\/a> that details the launch and its industry impact.<\/p>\n\n\n\n

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Originally Published on BestMVNO By\u00a0Joe Paonessa<\/a><\/p>\n\n\n\n

New York Mobile<\/a>, a new mobile virtual network operator (MVNO<\/a>), formally launched yesterday, following months of preparation dating back to late 2023<\/a>. The provider announced it has entered a multi-year agreement with T-Mobile<\/a> to offer wireless service on their network.<\/p>\n\n\n\n

How is New York Mobile Different?<\/h2>\n\n\n\n

New York Mobile hopes to differentiate itself in a crowded market by offering customers the ability to chose their own personalized phone numbers. They offer exclusive, never before used numbers in New York and nationwide including memorable “Double-Doubles,” such as “212-212-CALL” and “917-917-MIKE.”<\/p>\n\n\n\n

\u201cOur subscribers can now secure many highly sought-after numbers while enjoying the speed and reliability of thenation\u2019s fastest 5G network,\u201d said Gio Perone, a principal and co-founder of New York Mobile<\/strong>. \u201cThis initiative allows individual and enterprise customers to connect with their identity, location, and brand like never before.\u201d<\/em><\/p>\n\n\n\n

Jon Horovitz<\/a>, Principal of Atrium Unlimited Consulting, host of The Boon of Wireless podcast, and contributor at BestMVNO was one of the driving forces in bringing New York Mobile to fruition. He was instrumental in introducing New York Mobile to their underlying carrier, OSS\/BSS platform and their US based customer care operation.<\/p>\n\n\n\n

Horovitz has often written that MVNOs must differentiate themselves<\/a> by finding a niche to serve in the market. Allowing customers to choose their own numbers is one way to do that.<\/p>\n\n\n\n

Jon commented: “I\u2019ve been assisting New York Mobile for almost two years since they brought me the idea of creating the first MVNO that will allow the customer to choose their number. This is not New York Mobile simply \u201creselling\u201d numbers from one of the phone brokers; New York Mobile has exclusive access to hundreds of thousands of unique numbers with the iconic 212, 718 and 917 area codes in New York City and throughout New York State and access to millions of numbers across the country<\/strong>.”<\/p>\n\n\n\n

He continued: “This is truly a revolutionary concept for both businesses and individuals. We have taken our time to do this right and make sure customizable and personal mobile numbers were affordable for all, but also offer premium type numbers that would help to build the brand of small, medium and large business. It\u2019s one of the most unique value propositions that I have ever seen in the MVNO space.”<\/p>\n\n\n\n

A quick look at their vanity number selection<\/a> and it appears numbers start as low as $5\/month to license with a higher monthly fee to buy them over the course of 12 to 24 monthly installments. Customers that don’t want a vanity number can also bring their own numbers to the network.<\/p>\n\n\n\n

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Choose your own number with New York Mobile<\/figcaption><\/figure>\n\n\n\n

Available Phone Plans<\/h2>\n\n\n\n

New York Mobile offers two categories of plans; bundled<\/em><\/strong> and create your own<\/em><\/strong> plans.<\/p>\n\n\n\n

Bundled Plans<\/strong><\/p>\n\n\n\n

All bundled plans include:<\/p>\n\n\n\n